Sports Marketing Specialist Based in Rockhampton
I'm Tom, and I help sports teams, athletes, and sports brands tell their stories in ways that engage fans, attract sponsors, and build winning reputations.
Why Sports?
Sports isn't just what I do, but it's what I'm passionate about. I understand the unique rhythm of the sports calendar, the pressure of match days, and the emotion that connects fans to their teams. Whether it's the build-up to a derby, the excitement of finals, or the anticipation of a new season, I know that sports content needs to capture energy, passion, and authenticity.
The sports industry moves fast. Rosters change, results matter, and content needs to be produced quickly without sacrificing quality. I thrive in this environment, delivering professional creative work that performs under pressure.
What I Bring to Your Team
Comprehensive Content Creation
From copywriting and graphic design to video editing and social media management, I offer the full suite of creative services sports organisations need. Whether you need a single match-day graphic or a complete season-long content strategy, I've got you covered.
Industry Understanding
I understand the challenges sports brands face. Tight budgets, quick turnarounds, engaging younger audiences, proving ROI to sponsors, and standing out in a crowded market. My approach is tailored to address these realities while delivering creative that makes an impact.
Strategic Thinking
Great content isn't just about looking good. It's about achieving goals. Whether you're building membership numbers, increasing ticket sales, showcasing sponsor value, or growing your social following, I develop content strategies that align with your objectives and deliver measurable results.
Reliable Partnership
As a freelancer, I offer the flexibility sports organisations need. Scaling up during busy seasons, delivering quick turnarounds for time-sensitive content, and providing consistent quality throughout the year. You get dedicated attention without the overhead of a full-time hire.
My Approach
1. Understand Your Goals
Every piece of content should serve a purpose. I start by understanding what you're trying to achieve, whether that's fan engagement, sponsor activation, membership growth, or brand awareness.
2. Know Your Audience
Sports fans are passionate and discerning. I create content that respects their intelligence, speaks their language, and gives them reasons to engage, share, and support.
3. Deliver Consistently
Success in sports marketing comes from showing up consistently. I help you maintain a strong, professional presence across all channels throughout the season and beyond.
4. Measure & Optimise
I track what works and refine strategies based on performance data, ensuring your content investment delivers tangible results.
Based in Rockhampton, Working Nationally
While I'm based in Rockhampton, Queensland, I work with sports organisations across Australia. Thanks to modern collaboration tools, I can seamlessly partner with teams anywhere, delivering high-quality creative work regardless of location.
Let's Talk About Your Project
Whether you're planning your next season, launching a membership campaign, need regular content support, or have a specific project in mind, I'd love to hear about it.
I offer:
One-off projects for specific campaigns or events
Ongoing partnerships for season-long content support
Package deals tailored to your budget and needs
Flexible arrangements that scale with your requirements
Ready to elevate your sports brand? Get in touch for a free consultation. Let's discuss how we can create content that captures the passion of your sport and delivers real results for your organisation.