Platform Mastery Series - Introduction

Sports teams are creating and producing more content than ever before. But there's a problem with it.

Some are posting everything, everywhere, without a strategy.

I've worked in marketing and communications, and I see this happen often. Teams will take the same highlight reel, player interview, or behind-the-scenes footage and blast it across TikTok, Instagram, LinkedIn, and YouTube using the same captions.

The result? Content that performs poorly everywhere instead of crushing it somewhere specific.

Each platform has its own language, audience behaviour, and algorithm preferences. What works on TikTok will flop on LinkedIn. What drives engagement on Instagram Stories won't move the needle on YouTube.

This is something I'm genuinely passionate about, so I'm turning it into a passion project. Over the next five weeks, I'll break down what's working for sports teams on each platform now:

✅ Week 1: TikTok - the content formats that turn casual viewers into die-hard fans

✅ Week 2: Instagram Stories - simple tactics that drive ticket sales

✅ Week 3: LinkedIn for sports teams - the revenue opportunity most teams ignore

✅ Week 4: YouTube Shorts strategy - when to use it vs TikTok (and why it matters)

✅ Week 5: Content adaptation - how to maximise one idea across all platforms without looking lazy

Whether you're in sports, marketing, or just curious about how digital strategy can work, follow along for the journey.

What's your biggest challenge with platform-specific content? Let me know, and I'll make sure to cover it.