Platform Mastery Series Volume 2 Instragram

Sports teams are obsessing over perfect highlight packages while fans are craving authentic, emotionally-charged occurrences and behind-the-scenes moments.

After analysing what actually works on Instagram for sports organisations in my second series post, I've realised most teams are leaving emotion and connection out of their social media content.

The posts that drove actual ticket sales and built real fan loyalty were the ones that felt human, not highlight-reel perfect.

See my breakdown below.