Platform Mastery Series Volume 8: Audio Strategy

Written By Thomas Birkbeck

Volume 8 of my Platform Mastery series!

This week's focus: audio strategy for each social media platform to extend your reach and build authentic connections with your audience through their ears, not just through their eyes.

I've been looking at what drives engagement across platforms, and I keep coming back to sound. Not music selection or trending audio, but the question of whether teams understand how audio affects content on each platform.

Here's what I've learned:

Thomas Birkbeck
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