Sports Tech World Series

Sports Tech World Series (STWS) is a trusted and experienced advisory and consulting services firm delivering solutions to grow organisations in sports technology and adjacent markets. Operating since 2015 with offices in Melbourne, Australia and Austin, Texas, USA—and supported by a global network of partners—STWS hosts Australia Sports Innovation Week (ASIW), the Southern Hemisphere's largest and most respected sports technology experience, including the Australia Sports Tech Conference and Content Live technology show at Melbourne's iconic MCG.

As part of my freelance communications services, I work closely with STWS to amplify their brand voice, promote their flagship events, and engage their growing global community across digital channels. From social media content to email marketing campaigns, my goal is to help this industry-leading organisation reach and resonate with innovators, investors, and leaders in the sports tech ecosystem.

Social Media Content Creation

Social media is essential for keeping Sports Tech World Series at the forefront of the sports tech conversation. I create compelling, on-brand content for their Instagram and LinkedIn channels to promote Australia Sports Innovation Week, the Australia Sports Tech Conference, and Content Live, showcasing speakers, innovations, and industry insights that engage their community. My services include:

  • Writing engaging posts that spark conversation and drive event registrations within the sports tech and broadcasting communities.

  • Creating visually appealing graphics and content that highlight event details, keynote speakers, and the unique value proposition of attending.

  • Planning and managing content calendars to ensure consistent posting and strategic timing around event milestones, early bird deadlines, and industry trends.

Email Marketing (EDM Design & Copywriting)

With a subscriber base of over 7,000 engaged readers, email marketing is a powerful tool for Sports Tech World Series to drive event awareness and registrations. I handle both the creative and strategic aspects of their email campaigns, including:

  • Writing compelling email copy that promotes Australia Sports Innovation Week, the Australia Sports Tech Conference, and Content Live technology show.

  • Designing visually striking email templates that reflect the brand's identity and enhance readability.

  • Crafting targeted campaigns for event announcements, speaker reveals, early bird promotions, and attendee engagement.

  • Ensuring emails are optimised for deliverability and performance across devices.

Delivering Results

Through strategic social media management and targeted email marketing, I've helped Sports Tech World Series achieve significant growth and engagement, including:

  • 58.4% increase in LinkedIn page views, expanding their reach within the industry.

  • 27.6% growth in unique visitors, attracting new audiences to their content.

  • 18.1% increase in page searches, boosting brand discoverability and positioning Sports Tech World Series as a go-to resource in the sports tech space.

Let's Build Your Success Story

If you're looking for a freelancer who can elevate your brand through strategic social media content, impactful email campaigns, and data-driven results, I'm here to help. Let's connect to discuss how I can amplify your message and grow your audience.

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