Platform Mastery Series Volume 4: YouTube Shorts

Written By Thomas Birkbeck

Volume 4 of my Platform Mastery series!

This week’s focus: how YouTube Shorts requires a different content strategy than TikTok for sports teams, and building views over time through authentic, platform-specific.

Sports content is now the fourth biggest niche on YouTube Shorts by total views, and Shorts aren't behaving like other short-form content.

Thomas Birkbeck
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Platform Mastery Series Volume 3: LinkedIn