Platform Mastery Series Volume 5: From 1 Video to 5 Platform-Native Posts

Volume 5 of my Platform Mastery series!

This week’s focus: how teams can reuse their long-form videos to create content across all platforms.

Sports teams can often be sitting on content goldmines they'll never use. Teams and organisations can spend two hours filming a 15-minute player interview, post it on YouTube once, and that's it. Done. Meanwhile, they're scrambling every day to create fresh content from scratch.

That one 15-minute video isn't one piece of content. It's raw material for weeks' worth of posts across every platform.

The teams winning at social media aren't creating more, but they're squeezing more value from what they already have.

When anything substantial is filmed, whether it's an interview, behind-the-scenes footage, or a facility tour, you're not making one video. You're capturing material that can be adapted into dozens of platform-specific pieces.